By: Sam Klee ā16
Published on

Thousands of people dressed in red, excitedly filling small-town Main Street in the
crisp October air. For many, Cedar Springsā Red Flannel Festival is a quintessential
picture of community. Entirely organized and operated by volunteers, the event has
thrived in northern Kent County for the past 75 years. However, the Festival organization
has recently drawn an influx of Aquinas students, faculty, and alumni, who resonate
with its sense of service.
Michele Andres currently serves as president of the Red Flannel Festival. A 2010 graduate
with a BS in in Business, followed by a 2013 degree from the Master of Management
program at Aquinas, Andres is a Cedar Springs native and longtime resident of the
area. She emphasized that the Festivalās success over the years should be largely
attributed to the relentless efforts of volunteers.
āSometimes, when you look at other festivals, they have a paid staff, executive director,
or at least part-time people,ā she said. āWe donāt have that! We are all volunteers,
and the festival is a 501c3 nonprofit. In that respect, it all comes down to building
those relationships with people in the community who are passionate about the Festival,
and channeling it into something positive. Looking back, itās really staggering to
see how many people have been involved over the years, and I think itās really a testament
to the community here.ā
However, as an Aquinas alumna, Andres sees her education as closely related to her
work with the Red Flannel Festival. āI think the charism of service really connects
to volunteerism, and Aquinas really helps nurture that sense,ā she said. āIt really
validates everything that you work on in your own community. Whether itās Cedar Springs
or Sparta, to take it back and actually apply it, rather than just talk about it.
I think that has been a really overarching theme in my time at Aquinas, for sure.ā
And sheās not alone. Over the last several years, numerous Aquinas students, faculty,
and alumni have become involved with the Red Flannel Festival organization. Matt and
Meghan Andres, Cindy and Jeff Patin, Helen Hoornstra, and Stephanie Phelps, to name
a few. Moreover, current Communication professors Dave Weinandy and Penny Avery have
served as judges of the Queen Scholarship Pageant, and emeritus faculty member John
Teusink will reign as this yearās Grand Marshal.
Initially, the volume of 91³Ō¹Ļ people was seen as a coincidence, but, āas the Dominican
sisters would say, thereās no such thing as a coincidence,ā Andres said. āThe Festival
really involves the entire community. When we have thirty-five thousand people dressed
in red on Main Street, thatās community! It really brings people together, in that
sense. And I think thatās why so many Aquinas folks are involved with the Festival,
because it fulfills those qualities the school has fostered. This, then, helps us
live these things out in our own community, beyond campus.ā
Having majored in Organizational Leadership, Andres believes that her Aquinas experience
has played an integral role in her leadership with the Festival. āI think fundraising
is always a challenge, as a volunteer organization,ā she explained. āBut weāve grown
it exponentially in the last thirteen years, and added over $100,000 to the budget!
So the business and organizational leadership skills from Aquinas have really been
used on a daily basis, especially in the context of a nonprofit.ā
Reflecting on her education, and its application within the Festival, Andres gave
this parting advice to those who might be considering Aquinas as their school of choice.
āGo down there and experience it!ā she said. āItās smaller, you get individual attention,
people know you, and you maintain those relationships over time. What you get at Aquinas
is more than an education, and I think the values instilled through Aquinas can certainly
carry on throughout the community. It really helps you be that great person when you
leave there, and encourages you to share those values with others.ā